Lou believes that the multinationals have lost their way and have become large impersonal money machines, who are slaves to their shareholders. We need to step back to move forward. Back to the values of our founders Bernbach, David Ogilvy and Leo Burnett, among others. Back to the days when the business was more human, personal, creative, productive and joyful. Bring back some forgotten human values and behaviours, when employees actually owned and worked in their agencies. The result is a happier, more creative, humane, productive and ethically responsible agency.